What is a PIM solution?

PIM (standing for product information management) is a centerstage enterprise software solution that provides a single source of truth for all product data. A PIM solution collects data from across the product journey, letting users store, manage, optimize, and distribute the data to relevant endpoints. This can include e-commerce channels, retail outlets, legislative requirements, and more.

What information does a PIM solution manage?

A PIM solution manages all the product-related information collected throughout a product’s journey, from the sourcing of raw materials to marketing and selling, and ultimately recycling. This information can include materials, technical specifications, product visuals and drawings, localized product descriptions, size guides, compliance requirements, and much more.

How does a PIM solution work?

A PIM solution works by onboarding data from internal and external sources into a single, centralized source of truth for all product-related information. Once stored in the PIM solution, this information can then be enriched, optimized, and distributed across all internal and external channels, including e-commerce channels, retail outlets, showrooms, and product catalogs.

Does a PIM solution integrate and organize data?

Yes, a PIM solution integrates with various internal and external data systems, letting users collate and organize a variety of product-related data. This data can then be enriched and distributed across internal and external channels to meet demands for product information, including regulatory requirements for sustainability data.

Why is having a PIM solution essential?

A PIM solution is essential for any brand, manufacturer, retailer, or distributor. This is because PIM is a centerstage application that allows companies to meet the growing expectations for product information from consumers, regulators, and internal teams. This is particularly true for brands pursuing omnichannel strategies, meeting sustainability regulations, and elevating their customer experience.

Why do you need a PIM solution?

Whether you’re a B2B manufacturer or B2C brand, if you’re selling products you need a PIM solution to ensure you can meet the growing expectations for product information across all channels and audiences. A PIM solution can revolutionize your product information management and help maximize the value of your product data at every touchpoint.

What are the benefits of a PIM solution?

There are many benefits of PIM. Internally, the single source of truth provided by PIM can streamline workflows and remove data siloes. Externally, PIM can elevate even the most complex omnichannel strategy, ensure sustainability requirements are met in every channel, market, and geography, and take the experience of your customers to the next level.

The flexible PIM solution for every team and industry

With the comprehensive Inriver PIM solution businesses benefit from:

Adaptable software that supports diverse use cases on every channel
Automated product-related workflows across your organization
Capabilities that meet the needs of all industries in all markets

The Inriver PIM is scalable, letting you adapt quickly, pivot data flows towards new growth opportunities, and maintain reliability

The PIM solution for evolving use cases

Complete product data governance

Manage ongoing data complexity for all new products and SKUs with a single source of product data truth for every internal and external end user.

Omnichannel selling made simple

Meet your customers wherever they buy with a consistent, compelling product story that turns every touchpoint into a profit-maker.

Elevated customer experiences

Offer a personalized buyer journey before, during, and after the sale to unlock even more value from your customer relationships.

Sustainability + Compliance

Prepare for circularity with end-to-end data transparency that ensures your products meet regulations in every market, such as the Digital Product Passport.

The PIM solution for every industry and sector

_{Watch Stacy Gardella, Head of Global Marketing Technology & Operations at WernerCo discuss the reasons behind WernerCo’s decision.}

Explore our customer success stories.

The complete PIM solution for every team

Think PIM is just a marketing tool? Think again. The Inriver PIM solution can help every internal team streamline their workflows, elevate their external outputs, and transform their product information management.

Marketing

Accelerate your time-to-market with the PIM solution that takes the stress out of creating, distributing, and optimizing compelling product stories.

E-commerce

Exceed omnichannel expectations with the PIM solution that makes scaling into new channels, markets, and geographies as simple as clicking a button.

male it worker at desk working on two screens

IT

Extend the possibilities of your stack with the composable, cloud-native PIM solution that integrates with even the most complex tech ecosystem.

Compliance

Stay on the right side of ever-changing regulations with total transparency for all your product information, from sourcing to selling and beyond.

Ready to see Inriver in action?

Inriver transforms the way your business thinks about product data. Let an Inriver expert explain the many benefits of the enterprise-ready, fully adaptable Inriver platform.

Get a personalized, guided demo of the Inriver platform
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Frequently asked questions

A PIM solution is essential for any brand, manufacturer, retailer, or distributor. This is because PIM is a centerstage application that allows companies to meet the growing expectations for product information from consumers, regulators, and internal teams. This is particularly true for brands pursuing omnichannel strategies, meeting sustainability regulations, and elevating their customer experience.