PIMpoint Digital 2020:
Blurring the lines between physical and digital retail

An Interview with Microsoft, an inRiver Technology Partner

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For years, we’ve all been focused on creating an online shopping environment that mimics the retail experience. But today, it seems we’ve come full circle: retailers are starting to wonder how they can bring the advantages of e-commerce into their physical stores. And it’s not as simple as putting up a few screens!

During this interview, Microsoft’s Linda Pimmeshofer shares new insights and ideas for leveraging the best of the digital world – from reviews and recommendations, to personalization – to transform the retail experience and give customers great new reasons to keep visiting stores (once everything re-opens).

Join us to discover:

  • Why now is the time to rethink the role of retail
  • Which e-commerce features can also work in stores
  • Why personal devices are the ideal (offline) shopping companion
  • How data can provide the missing link between e-commerce and retail

Who should attend?

  • This session is especially interesting for retailers and e-commerce professionals

Featured Speaker

Linda Pimmeshofer, PIMpoint Summit 2020 speaker

Linda Pimmeshofer
Senior Industry Executive, Western Europe at Microsoft

See the highlights from PIMpoint Digital 2020.

Watch it now