Whitney Snoops

Digital Marketing Strategist at DAP

As the Digital Marketing Strategist for DAP, Whitney is an integral part of the evolution of DAP’s digital presence. Part of her role involves overseeing the PIM implementation through product data collection, media management, and continuous collaboration with internal and external teams. Outside of PIM, she managed the redesign and launch of the DAP website and is responsible for website management, social media strategy and content development.