Rémi Lancry has been working for Michelin since 2006. He started at Michelin Travel Partner, the Michelin entity in charge of mobility experiences like ViaMichelin (mapping and navigation), Michelin guides, and digital services. At that time, he worked as marketing product and content manager, and project manager, with a focus on car manufacturers. The goal was to integrate Michelin’s digital content, services and connected applications into dashboard navigation systems.
In 2016, Rémi joined the Digital Corporate Direction (DCAD) for Michelin Group. He is currently part of Consumer Experience team, based in Lyon, and oversees data management for all the Michelin Group websites (products, dealers and vehicles). In addition, he leads two projects at the group level: PIM and DAM.