Joakim Gavelin

Senior Principal Advisor

Joakim Gavelin is a Senior Principal Advisor at Inriver whose expertise is helping businesses increase their presence, sales and profit.

Joakim is a serial entrepreneur and experienced business advisor, with over 30 years of leadership expertise from Retail and eTail. Over these years, he has helped hundreds of manufacturers, distributors and resellers across B2B and B2C to execute and tell their product stories with excellence across omnichannel, to succeed with, and to sell more to their respective customers.

In recent years, Joakim’s interests have been shaped by the rapid evolution of the digital buying experience and the growing need for companies across all industries to prepare for the uncertain, but exciting, future of commerce.

Insights & mentions

PIMtalk: From Legacy Chaos to One Foundation: How Sunbelt Rentals UK Builds for the AI Era with PIM

July 1, 2026

Learn how Sunbelt Rentals UK are modernizing their foundation for data quality and product rental experiences, with the Inriver PIM at the center, and AI embedded agents helping across the entire customer journey.

PIMtalk: Can AI Find Your Products at Your Distributors?

April 22, 2026

Safeguard your brand, maintain visibility, and boost distributor-driven sales in the era of AI-powered search.

PIMtalk: Your B2B Buyers Changed. Did Your Product Data?

April 1, 2026

Learn how AI-driven PIM helps manufacturers stay visible in AI search, accelerate launches and scale globally without operational friction.

PIMtalk: Stop the Profit Leak: How Product Data Can Help B2B Manufacturers Win the Aftermarket

January 29, 2026

Aftermarket isn’t an afterthought. It could be your most undervalued, underleveraged profit center.

PIMtalk: From Data Chaos to Revenue Growth: The Competitive Advantage for Manufacturers

October 31, 2025

Learn how industrial manufacturers can turn product data from a hidden cost into a competitive advantage.

PIMtalk: Product Data Governance in B2B Manufacturing

September 26, 2025

Learn how a strategic framework for product data governance drives better customer experiences, efficiency, compliance, and growth.

PIMtalk: How PIM powers ETIM & campaign success at Solar Group

July 7, 2025

Learn about real-world PIM applications and unlock new ways to streamline ETIM classifications from Solar Group.

PIMtalk: How to Manage Product Data for 10 Septillion Variants

May 6, 2025

Watch the replay and gain product data insights and advice from Troels Christensen at the multi-brand Manufacturer GN Group.

PIMtalk: The Art of Overcoming Omnichannel Complexity

March 28, 2025

Hear from this guest panel featuring experts from CTAC, Ntara, SAP, and Valtech.