Andrea Hughes

Global Marketing Systems & Product Information Readiness Manager at New Balance

After 3.5 years as Creative Operations Manager at New Balance, Andrea was recently promoted to the new role of Global Marketing Systems & Product Information Readiness manager – within the New Balance Global Marketing Department. In this role, Andrea is responsible for managing the PIM and DAM systems and overall product readiness. She works closely with data, product marketing, e-commerce and sales operations teams to ensure product content has been enriched and approved for wholesale and direct-to-consumer syndication. Prior to her time at New Balance, Andrea managed e-commerce websites and worked with distributors to deliver product content. Andrea also enjoys spending time in her pottery studio.