inRiver Product Information Management TweakwiseValue Added Partner develops innovative software solutions focused on conversion optimization in e-commerce. The founders of the company all have extensive experience in e-commerce and retail from having held leading positions. is currently the market leader in the Benelux in the field of search, navigation, merchandising, and personalization technology. The software has its roots in (r) etail best practices, leaning on renowned retailers and using their extensive knowledge and experience for making the work of personalization and merchandising easier and faster. Until today, listens to (r)etailers for developing the company’s products. Many of the leading e-commerce companies use the software. is also one of the key e-commerce partners for Microsoft in the Benelux.

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