SAP

Technology Partner, SAP Certified Integration, SAP Store

Industries covered: Manufacturing, Industrial Manufacturing, B2B, Distribution, Enterprise Commerce, Other 

SAP powers some of the world’s most complex manufacturers and B2B enterprises. It is the system of record for critical business operations. But when it comes to managing and activating product data for commerce, syndication, and AI, ERP alone is not enough.

Inriver extends your SAP environment with a dedicated product data layer built for commercial agility. Designed for SAP’s clean-core, BTP-first architecture, Inriver helps ensure product data is complete, enriched, and ready for every downstream experience. Together, SAP and Inriver separate operational integrity from commercial execution, so you can scale product content without adding risk to your ERP foundation.

With Inriver, product data flows from SAP S/4HANA Cloud into Inriver through a certified SAP-Certified S/4HANA Cloud Connector, where it is governed, enriched, and prepared for use across channels. From there, it flows into SAP Commerce Cloud through an Inriver-maintained connector that delivers commerce-ready product information directly to storefronts and digital experiences. This creates one complete product data pipeline across ERP, PIM, and commerce.

Inside Inriver, SAP product data becomes more useful and more valuable.

• Built-in AI agents and assistants support enrichment, translation, and validation within governed workflows.
• Syndication tools distribute approved product information to retailers and marketplaces.
• Digital Shelf Analytics provide visibility into product performance across channels.
• Publishing tools support faster creation of digital and printed materials, while intuitive digital catalogs help resellers, distributors, and internal teams access accurate, up-to-date product content.

“For SAP, Intelligent Customer Experience is about connecting data across the enterprise to drive personalization and profitable outcomes. While customer and transactional data have long been the focus, our work with Inriver highlights the critical role of product data as a core enterprise asset.​
Through its certified integration with SAP Business Technology Platform, Inriver connects product data across ERP, commerce, and analytics—creating a unified foundation for AI. Together, we’re enabling organizations to deliver ‘the right product, in the right place, at the right time’—at scale, and with real business impact.”​ -Alex Timlin, Chief Expert, Customer Experience & CRM, SAP

For enterprises managing complex product structures across multiple markets and channels, this matters. Product data is often spread across ERP, PLM, spreadsheets, and supplier files. Inriver centralizes that fragmented information into a single source of truth, helping teams reduce manual effort, improve data consistency, and support faster execution across commerce operations. 

Why SAP and Inriver

• Built for SAP’s clean-core future
  Inriver’s SAP-Certified S/4HANA Cloud Connector for SAP S/4HANA Cloud removes the need for custom integrations or ERP core modifications, helping you stay upgrade-safe.
• One source of truth for product data
  Centralize fragmented product information from ERP, PLM, spreadsheets, and suppliers in one governed environment designed for scale.
• Product data that powers revenue
  Enrich and govern structured product data to support faster SKU onboarding, stronger discoverability, and better product experiences across every channel.
• Maintained connectors that reduce operational burden
  Inriver maintains both the BTP and Commerce Cloud Connectors, helping your team stay current as SAP evolves.
• Commerce-ready product information delivery
  Push enriched product data directly into SAP Commerce Cloud with support for scheduled or on-demand synchronization.
• Support for complex enterprise requirements
  Manage multilingual content, product variants, cross-sell and upsell relationships, bundles, localization needs, and multi-market distribution.
• Faster deployment with less custom work
  Use ready-to-go integrations focused on data mapping and configuration rather than custom development.
• Trusted SAP ecosystem alignment
  Available on the SAP Store, with the SAP-Certified S/4HANA Cloud Connector, Inriver helps simplify internal validation around security, data handling, and API compliance.

Ready to get more from your SAP investment?

Learn more about how Inriver connects SAP ERP, commerce, and product data to help you scale digital commerce with greater speed and control.

Resources

• SAP + Inriver: Solution Overview
  How Inriver extends SAP with a scalable product data layer for commerce, AI, and clean-core ERP transformation.
• Inriver + SAP: Your E-Commerce Powerhouse
  Learn why Inriver PIM is the perfect complement to SAP ERP and Commerce Cloud — and how the combined solution turns product data into a growth engine. Includes architecture guidance, use cases, and implementation considerations for SAP-driven enterprises.
• The New Role of PIM in SAP-Driven Organizations
  How enterprises use PIM + SAP together to close the gap between operational ERP data and commerce-ready product content.
• Customer spotlight story: Brunswick | Inriver 
• Inriver + SAP press release