Salesforce Commerce B2B empowers organizations to unify customer experiences across all points of commerce – web, social, mobile, and store. From search to fulfillment to customer service, Commerce Cloud delivers 1-to-1 shopping experiences that consistently delight customers, drive increased engagement, loyalty, and conversion. inRiver Product Marketing Cloud (iPMC) is a multitenant SaaS solution that provides product information management solutions to some of the largest B2B manufacturers and brands in the world. iPMC helps organizations create world-class product experiences that are contextual and relevant, enabling a scalable and frictionless path to purchase.
iPMC for Salesforce Commerce B2B adapter helps create an easy-to-deploy and easy-to-manage solution to deliver enriched product content into your Salesforce Commerce Cloud environment. A dynamic and flexible marketing model allows customization and optimization of the product offering to easily meet changing requirements and buyer demands. Seamless delivery into your Salesforce Commerce B2B solution happens without the need for additional tools or services, helping to ease the burden on IT and marketing teams. iPMC and Salesforce Commerce B2B are a powerful duo that helps transform modern commerce and boost business performance.
- Easy enrichment of high-quality product information in iPMC
- Faster time-to-market for product portfolio
- Flexible iPMC Marketing Model that changes and adapts to business needs
- Seamless publishing of products and resources to Salesforce Commerce Cloud
- Easy deployment of data from iPMC to Salesforce Commerce Cloud with the ready-to-go adapter