Apptus Insights – Behavioural PIM

Apptus Insights boosts inRiver with behavioural data, enabling you to visualize product performance, identify opportunities, and make sure you focus on the right things.

Apptus Insights

By combining inRiver and Apptus eSales Enterprise, you get access to Apptus Insights where you get knowledge about products you should act on. What is trending? Which products must be easier to find? What are at risk of selling out? What should be part of a campaign?

Speed up and automate product information management, optimise online content performance and product placement using behavioural data, machine learning and AI.

 

Solution highlights

We enable you to learn more about product performance and customer behavior, helping you analyze probable causes to why customers buy certain products but not others. We help you improve product content and findability, which will simplify the buying process and inspire shoppers with relevant content and products.

Ultimately, you will improve the customer experience and thereby increase sales.

A heatmap gives you a visual assessment of product performance to help you focus on the right products, attributes and content so you can optimise them.
The Apptus heatmap gives you a visual assessment of product performanceThe Apptus heatmap gives you a visual assessment of product performanceThe Apptus heatmap gives you a visual assessment of product performance

 

The conversion sales funnel visualises product performance by looking at clicks, add-to-cart and purchases.
Apptus conversion sales funnel visualises product performance by looking at clicks, add-to-cart and purchasesApptus conversion sales funnel visualises product performance by looking at clicks, add-to-cart and purchasesApptus conversion sales funnel visualises product performance by looking at clicks, add-to-cart and purchases

 

In the cold map are products without user interactions. Possible reasons can be not online, not in stock, non or bad images, missing or bad product data, or products that cannot be found.
The Apptus cold map shows products without user interactionsThe Apptus cold map shows products without user interactionsThe Apptus cold map shows products without user interactions

 

The product performance map tracks performance over time, letting you see the results of your data enrichment and promotional campaigns.
The Apptus product performance map tracks performance over timeThe Apptus product performance map tracks performance over timeThe Apptus product performance map tracks performance over time

 

About Apptus

Apptus is the leading provider of automated online merchandising solutions. Founded in 2000, Apptus has a long history of enabling personalised shopping experiences through optimised search, navigation, product ads and recommendations for some of Europe’s best-known retail brands, driving organisational efficiency and optimising sales performance. The partnership with inRiver goes back many years and has produced specialised solutions in several areas, including product performance analytics and reporting.

Our solutions are used to power some of the world’s biggest e-commerce sites in more than 70 countries.

Contact: hello@apptus.com
Website: www.apptus.com

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