Van de Velde selects inRiver for cross-channel commerce

Van de Velde, the Belgian luxury lingerie manufacturer, runs inRiver PIM for managing top quality product marketing for their top brands Marie Jo, PrimaDonna and Andres Sarda.

Van de velde

Belgian luxury lingerie manufacturer Van de Velde has selected inRiver for managing their product marketing in all their touch points.

With high-end brands like Marie Jo, PrimaDonna and Andres Sarda, Van de Velde produces and markets products of highest quality while leaving nothing to chance in their quest to market the most beautiful lingerie. Shipping 25 000 pieces of lingerie every day, introducing 300 new models in 50 sizes and 60 colors each year while managing several brands and brand websites, Van de Velde has now chosen to organize their product information with the same quality as their products.

inRiver will be supporting all Van de Velde’s product information and digital assets for their brands, brand sites and touch points. The luxury lingerie manufacturer will also be launching a new e-commerce, meeting their customers with true cross-channel commerce.

“We are extremely proud to be providing Van de Velde with a solution for their product marketing. The company’s constant strive for highest quality in everything they do makes it particularly satisfying for us that they chose our software to support them in their pursuit of excellence. Our new Solution Partner Fenego will be implementing the solution”, says Niclas Mollin, CEO, inRiver.

About Van de Velde
Van de Velde designs, produces and markets well-known brands of luxurious women’s lingerie. The company has its headquarters in Belgium, with production units in Tunisia, Hungary, Romania and China.