SK Tuote goes for efficient product marketing with inRiver PIM SK Tuote

SK Tuote OY, the Finnish manufacturer of fastening and roof products, chooses inRiver for automating the management of their Product Information Management (PIM) for websites and printed material.

SK Tuote products

SK Tuote OY, the leading Finnish manufacturer of fastening and roof products with their main brand VILPE®, has selected inRiver for automation and efficient management of their Product Information Management (PIM) for their websites and printed material.

With about 3000 active products that require detailed product information and technical descriptions, SK Tuote decided to organize their products in a PIM system to manage their entire product range in one place, instead of managing the information in several separate systems.

Striving to provide fresh air and ventilation solutions for roofs and other living areas, roof products, and fastening products, SK Tuote wanted to bring their entire product range onto their websites in a flexible and easy manner that minimizes multiple entries and provides efficiency. Working with several websites at the same time, updating and managing it very regularly, SK Tuote wanted to keep the information about their products current at all times.

“We took our challenge with our product information to a trusted local IT partner, who recommended that we use inRiver PIM as the backbone for our all our marketing. Now we have both the support and expertise of a trusted partner close by and have a flexible system in place that we can use in various ways to get our product range communicated out to our customers. We started with our websites, but will in the future run our printed marketing material through inRiver PIM. We also have great plans to build customer-specific portals and go mobile with the information we have in inRiver, knowing that the information will always be accurate and up-to-date in all channels”, says Jonas Lindeman, Sales Director, SK Tuote.

“We are proud to be providing a forward-thinking company like SK Tuote with a PIM platform for their continued efforts in bringing their product range to be easily accessible to their customers. Using smart integrations and bringing their product information to a high level of automation with PIM will save them plenty of time. Combining this with the strength of PIM as the single source of accurate information in all channels, SK Tuote will now have a robust backbone for their product marketing and growth” says Mattias Eriksson, Nordic Sales Director, inRiver.

inRiver partner and SK Tuote provider Igence did the implementation.


About SK Tuote OY SK Tuote Oy is the leading development and manufacturing company of fasteners and speciality roof products in Finland, the Baltic countries, Russia and the Nordic countries. SK Tuote’s high quality solutions are known as VILPE® products. SK Tuote currently employs around 80 people. The main office and production base is located near Vaasa, Finland. Other locations are Espoo, Finland, and abroad in Russia, Ukraine, Poland, Sweden and the Netherlands. Read more on