SAIL Named a Finalist in the eTail Best-In-Class Awards

Industry awards recognize innovation and excellence in omnichannel and e-commerce

inRiver SAIL eTail AwardsIndustry awards recognize innovation and excellence in omnichannel and e-commerce

Laval, Quebec – February 23, 2017 – SAIL Outdoors Inc. today announced it has been honored as a finalist in the eTail Best-In-Class Awards in the Omnichannel Best-In-Class Award Category. The winners will be announced at the eTail West conference on March 1st, 2017 in Palm Springs, CA.

For the last five years, eTail has been honoring the best of the best retailers by recognizing their extraordinary achievements in email, search, social media and mobile commerce. SAIL has displayed innovation in the retail industry, assisted by integration partner, Absolunet, and a disruptive product information management (PIM) solution from inRiver. The judges are made up of a panel of retail industry peers who voted on their top picks in each category. 

“We are thrilled to be honoring the most innovative and disruptive retailers and their contributions to our industry. Every year, our retail Advisory Board faces the daunting task of selecting those who have demonstrated excellence in such a crowded and talented group,” stated Lori Holden Hawthorne, Divisional Director, eTail. “The retail industry is at a tipping point and we rely on retailers to continue to go above and beyond in creating exceptional omnichannel and digital campaigns. SAIL has joined an elite group of retailers who are pushing this industry forward.”

“We are delighted to be a finalist in the Omnichannel category of the 2017 eTail Best-In-Class Awards and are honored to be among so many well-known and successful retail peers,” said Steve Cristofaro, Digital Marketing Manager, SAIL. 

“SAIL has remained on the leading edge of omnichannel commerce by deploying best-of-breed technology solutions and by courageously and strategically experimenting with innovative commerce concepts,” said Niclas Mollin, CEO and President of inRiver. 

The eTail West conference brings together retailers and exhibitors of all sizes to convene and discuss the most pressing challenges and themes faced by the retail industry. For more information on the event and the Best-In-Class Awards, please visit: 

About SAIL Outdoors Inc.
A leader in the outdoors and sports industry in Canada, SAIL Outdoors Inc. offers two unique store concepts: SAIL, the largest network of outdoor, camping, hunting and fishing stores in Eastern Canada and Sportium, Québec’s largest sports store, which offers a wide selection of sports footwear, clothing, racket sports, hockey, and other sports equipment. Known by consumers for its unique customer experience, SAIL Outdoors Inc.’s mission is to offer the vastest selection of brand name products at competitive prices. This Québec company, now established for more than 40 years, has locations in Québec as well as in Ontario. &

About inRiver
Founded in 2007, inRiver is the market leader for simplifying Product Information Management (PIM) for B2C and B2B multi-channel commerce companies. Our powerful inRiver PIM platform radically facilitates the creation, handling and distribution of perfect product information for a world-class customer experience in all channels, in multiple languages. More than 750 brands around the world rely on inRiver’s PIM platform for efficiently controlling the product flow for their globally recognized brands.

About eTail
We launched eTail in 1999, and have been dedicated to support the growth of the retail industry ever since. What started off as 100 people in a room discussing where this sector is headed, has lead to 2000-senior-level ecommerce executives being inspired whilst learning and developing their company as well as their careers. For more information on the eTail events, please visit: 

About Absolunet
Founded in 1999, Absolunet is an eCommerce agency with 120+ experts obsessed with delivering results. We help businesses achieve their commercial ambitions using proven digital strategies, business acumen and an unmatched eCommerce expertise.