RNB chooses inRiver for improved time-to-market

RNB Retail and Brands with the brand Polarn O. Pyret selected inRiver PIM for enhancing their product information for their website and e-commerce.

RNB Retail and Brands, a large Swedish fashion retailer, has chosen inRiver for enhancing their product information. Working with fashion, clothing, accessories, jewelry and cosmetics, RNB has selected the brand Polarn O. Pyret for the first stage of implementing inRiver. Expecting to improve their time-to-market for their children’s clothing, RNB will soon be feeding the brand website and e-commerce with perfect product information.

RNB has also announced growth for the brand Polarn O. Pyret, intending to open more stores. The brand is also expanding internationally, citing UK and the Netherlands as particularly interesting markets.

“It is a great recognition for us that RNB has selected inRiver. Implementing our software means optimizing processes and improving the efficiency of product marketing. We are proud to be helping the brand Polarn O. Pyret grow and expand internationally, while helping RNB efficiently manage and enrich their product information with our software ” says Niclas Mollin, CEO, inRiver.

About RNB

The RNB group has presence in 10 countries with some 400 stores of which about 45% are operated as franchises. The company has a turnover of 2.8 billion SEK in 2011-2012 and is listed on the OMX Nordic Exchange since 2001. www.rnb.se  www.polarnopyret.se