09 Nov 2015
Malmö/Amstelveen, November 9, 2015
inRiver and Tweakwise announced today that the two companies will partner, creating great customer experiences and top conversions for e-tailers with complementary technologies.
inRiver is an award-winning market leader for simplifying Product Information Management (PIM), providing B2C and B2B companies with dynamic and powerful tools for managing information and the marketing of products by making the products sellable much faster. inRiver makes it easier and more efficient to create, maintain and distribute compelling product stories and great product information for omnichannel sales in multiple languages and multiple markets – helping companies build world-class customer experiences around their products regardless of channel.
Tweakwise is a market leader in the Benelux region for optimizing search, navigation, merchandising, and personalization in web shops. By measuring onsite behavior, Tweakwise adjusts to conditions and presents the right product story at the right time to the web shop visitors. Retrieving relevant information all kinds of relevant external data sources such as Google Analytics, ERP and CRM systems, even weather forecast by Meteovista and other online sources and adding it to the product information, Tweakwise’s technology helps companies easily adjust product stories in real time and creating a personal experience for the shopper.
The combination of inRiver and Tweakwise brings a powerful merchandizing package to e-tailers: inRiver handles the creation and setting up of a product story, making products interesting and sellable. Tweakwise then takes the story, and presents the right story at the right time to a visitor in the web shop. Tweakwise now retrieves information from online sources to make search results and product searches in the web shop even more relevant. Tweakwise can then bring this relevant and optimized new information back into inRiver to optimize the product experience for other channels.
“inRiver and Tweakwise are two very customer-focused companies who want to create the most compelling product stories and the best customer experience for the end customers. We want to help e-tailers and product-selling companies become very successful in their commerce. Both inRiver and Tweakwise believes in a best-of-breed approach, and combining our two solutions will help our customers create great product stories, measure what is happening in the web shops, and then refine the product stories to become even more successful. This is a very simple way of staying ahead of the competition. Both our solutions are very fast to implement and extremely user-driven, and inRiver and Tweakwise complement each other perfectly” says Luke Theissling, Client Services Manager, inRiver.
inRiver is the market leader for simplifying Product Information Management (PIM) – by putting the power in the hands of the user, we enable multi-channel commerce professionals to visually manage their product information. inRiver is fast to implement and easy to use, radically facilitating the creation, maintenance, and distribution of product information to multiple sales channels in multiple languages. 200+ customers with 750 brands around the world rely on inRiver’s PIM platform for efficiently controlling the product flow for their globally recognized brands.
inRiver was founded in 2007, and is today a well-recognized, rewarded, and rapidly growing company with an extensive partner network. The company is headquartered in Malmö, Sweden, with offices in Chicago, Amsterdam and Stockholm. www.inriver.com
Tweakwise.com develops innovative software solutions focused on conversion optimization in e-commerce. The founders of the company all have extensive experience in e-commerce and retail from having held leading positions. Tweakwise.com is currently the market leader in the Benelux in the field of search, navigation, merchandising, and personalization technology. The software has its roots in (r) etail best practices, leaning on renowned retailers and using their extensive knowledge and experience for making the work of personalization and merchandising easier and faster. Until today, Tweakwise.com listens to (r)etailers for developing the company’s products. Many of the leading e-commerce companies use the Tweakwise.com software. Tweakwise.com is also one of the key e-commerce partners for Microsoft in the Benelux.