14 Sep 2016
MALMÖ, September 14, 2016.
Oras Group, a leading provider of sanitary fittings, aims to streamline its product information management to communicate its products consistently in all channels and markets with the help of inRiver PIM.
Working with two leading brands, Oras and Hansa, Oras Group has a complex product portfolio of about 5000 active products, where each product has about 100 add-ons and spare parts. To manage this, and to make it easier for sales and marketing, Oras Group decided to streamline information management processes and consolidate all the product information into a user-friendly system that focuses on ease-of-use and supports information enrichment for the product teams.
Wanting to manage the product information efficiently and in-house, Oras Group planned to have an efficient process that also provides full transparency within the organization. The aim was to have country representatives in different markets access the full product information on each product easily. Oras Group also wanted to support company’s marketing, ensuring that the information used was always up-to-date and most suited for marketing and sales purposes.
Selecting inRiver PIM as the system support for this transformation, Oras Group asked inRiver partner Tieto to implement inRiver PIM and a feed of product data from the ERP and PDM systems to inRiver PIM, where it will be easily enriched by the product and marketing teams with text, media, technical descriptions etc and transformed into rich product information for Oras Group’s markets.
“We now have a streamlined process and a user-friendly tool for all our product information, giving us the efficiency and transparency we were looking for. Product information is now freely available both internally within the company and for our resellers and customers. We are also using inRiver PIM to push the information into various sales channels – both digital and printed. One of our important channels is making the rich product information available to our resellers through inRiver’s Content Store, ensuring that they will always have up-to-date information at their fingertips at all times” says Kari Suojanen, PDM Manager, Oras Group.
“Working with a complex portfolio of a market-oriented product selection but hundreds of parts for each one, we have to have an efficient tool for managing not just the products, but also marketing them in an effective way. inRiver helps us organize this complexity for sales channels and all languages, ensuring that we can deliver the relevant and complete information on each product at any time through all cross channel customer touch points” says Samuli Holmala, Digital Marketing Specialist, Oras Group.
“We are pleased to see Oras Group handling rich information on their products efficiently, and providing full transparency for the entire organization. They are creating great value for themselves and their customers with rich product information, and I am looking forward to supporting them with that. With inRiver, Oras Group will take full advantage of always providing up-to-date product information in real time” says Daniel Lambert-Krüss, Regional Sales Manager, inRiver.
About Oras Group:
Since its founding in 1945, Oras has been a pioneer in the field of faucets and showers, focusing on comfort, energy and water efficiency, safety, and design. Oras Group is a significant European provider of sanitary fittings: the market leader in the Nordics and a leading company in Continental Europe. The company’s mission is to make the use of water easy and sustainable and its vision is to become the European leader of advanced sanitary fittings. The Group has two strong brands, Oras and Hansa. The cooperation with the Italian design company Alessi has resulted in numerous faucet innovations for the kitchen and bathroom. Oras is the market leader in touchless and electronic faucets. Oras Group is owned by Oras Invest, a family company and an industrial owner.