OBH Nordica selects inRiver for continued information excellence

OBH Nordica, providing home appliances in the Nordics, chose inRiver PIM to manage their effort in marketing their quality kitchen appliances, cookware, kitchen tools, wellness- and hair styling products.

17 Oct 2013


OBH Nordica

OBH Nordica, the successful Nordic home appliances brand, has selected inRiver to support their continued effort to market their quality products and provide their customers with the best possible information. With its large assortment and millions of consumers using OBH Nordica’s kitchen appliances, cookware, kitchen tools, wellness- and hair styling products, the company is now taking the next step in organizing and refining their product information with inRiver PIM, in order to simplify information search for customers and end users.

“We are always looking to provide our customers with the best possible information. With our increasing product range and growing amount of sales channels, we want to have an organized and efficient way of managing the information flow, giving our customers an information experience that is consistent no matter how or where they look for it” says Louise Undén, Product & Marketing Director, OBH Nordica Group AB.

“We are very pleased that a successful company like OBH Nordica selects our platform for supporting their continued strive for excellence in marketing their products. We are looking forward to helping OBH Nordica with providing their end consumers with consistent and constantly updated information about their products, making excellent product information and customer information a part of their success.” says Mattias Eriksson, Nordic Sales Director at inRiver.

About OBH Nordica: The Company in its current form was founded in 2002 through the merger of OBH and Nordica. OBH Nordica has a total revenue of 900 million SEK (104,2 million EUR, 142 million USD), about 150 employees, with local subsidiaries in Sweden, Denmark, Norway and Finland, and an office in China. The company market and sells innovative and well-designed home and kitchen appliances for consumers.