LoveCrafts selects inRiver PIM

LoveCrafts, the global makers community with LoveKnitting and LoveCrochet, select inRiver PIM, selects inRiver PIM to power its compelling product offers.

inRiver Product Information Management LovecraftsLoveCrafts, the global makers’ community, selects inRiver PIM to power its compelling product offers for crafters everywhere. Having created a global community where projects are celebrated, advice is shared and crafters are inspired, LoveCrafts delivers a unique combination of online community, digital marketplace, technical expertise and e-commerce to deliver everything a maker needs.

With tens of thousands of items on the site, from Independent Designer patterns to yarns, needles and accessories, LoveKnitting and LoveCrochet have a vast amount of product data to accurately maintain and grow. Ensuring the best customer experience is the top priority for LoveCrafts, and they have chosen to partner with inRiver for support on enhancing their product information management.

To find out more about LoveCrafts, go to