Lionbridge and inRiver PIM adapter automates multi-lingual product content

Lionbridge and inRiver PIM with the new Lionbridge Freeway adapter connects translation automation and PIM (Product Information Management), giving companies the tools for bringing international markets closer in a fast and cost-efficient way.

Malmö, 10 February 2015inRiver Lionbridge Adapter

Lionbridge and inRiver PIM announced today that the new Lionbridge Freeway adapter seamlessly connects Lionbridge’s translation automation to award-winning inRiver’s PIM (Product Information Management) software. The adapter brings international markets closer in a fast and cost-efficient way for companies, by giving them the tools to respond to the demands of the global market when expanding their business.

Working with companies that have the global market as their arena poses a number of challenges. Product Information Management is often a challenge where current and new markets should be handled more efficiently with existing resources. For Lionbridge as a language specialist, it also means providing solutions that enable and simplify the road to the global market by optimizing the process of creating, translating and publishing the right content in the right language.

Producing, managing product content and creating compelling product stories in a main language for all channels in inRiver PIM, the Lionbridge Freeway adapter transmits the translatable texts to Lionbridge, and reads in the translated texts back into inRiver PIM. By seamlessly connecting the solutions, the efficiency of producing perfect product content in a PIM software and combining it with fast translations, companies can build an attractive product offering while making product launches and product maintenance in international markets a significantly faster process. Managing product information and translations in an efficient process gives companies up to 50% faster time-to-market, with up to 60% lower translation cost.

“Partnering with inRiver PIM is a strong and purposeful partnership where our combined solutions are able to contribute to technically advanced and quality-driven processes and system support to our common customers. We can help our customers in their strive for producing more and relevant product information simultaneously in several markets. Considering that 84% of all companies are considering putting more resources into e-commerce, many of the discussions around system support are about better and faster handling of product content. We are looking forward to the cooperation with inRiver and assisting our customers in their global market launches in a fast and cost-efficient way” says Matz Söderberg, Channel Manager, Lionbridge.

“We are pleased to see that our Partners are building applications that enhance and give value to the product information handled in inRiver PIM. With Lionbridge being a global actor in the translation automation arena, we are pleased to promote their language application to our customers, providing them added value in their enrichment work” says Jesper Larsen, Partner Manager, inRiver.


About Lionbridge

Lionbridge is the world’s largest language services provider offering industry-leading translation and localization services and highly scalable global marketing solutions. We help organizations achieve international success through exceptional customer service, the most advanced technologies, and the industry’s largest and most sophisticated network of professional translators. We also provide global solutions for marketing campaign management, customer support, product testing, and technical writing services. Our experience is unmatched and our clients remain loyal because we produce results and bring clarity to the complicated process of going global. Read more on

About inRiver

inRiver is the market leader for simplifying Product Information Management (PIM) – by putting the power in the hands of the user, we enable multi-channel commerce professionals to visually manage their product information. inRiver is fast to implement and easy to use, radically facilitating the creation, maintenance, and distribution of product information to multiple sales channels in multiple languages. 180+ customers with 750 brands around the world rely on inRiver’s PIM platform for efficiently controlling the product flow for their globally recognized brands. Read more about our PIM platform