Lindex dresses for international success with inRiver PIM

Lindex, the European fashion retail company, uses inRiver’s Product Information Management (PIM) as strategical system support for cross-channel commerce and international expansion, displaying more products, adapting to trends and seasons while efficiently selling and marketing quality clothing.


Lindex, the European fashion retail company, has selected inRiver’s Product Information Management (PIM) software as their strategic tool for supporting cross-channel commerce and international expansion.

Lindex is expanding fast. So was their need for accurate product information in several languages. As Lindex is entering new markets, displaying more products, adapting to quick changes in trends and seasons, their time-to-market has become essential in their process of selling and marketing quality clothing. The company realized quickly that they needed high-quality system support for their product marketing in all sales channels.

With over 470 stores in Europe and the Middle East and websites and web shops in several languages, Lindex needed capable software that could handle a large product range in a flexible way, streamlining their product marketing process. inRiver PIM’s clear market and fashion industry focus and cross-channel capability were crucial factors in Lindex’s choice of PIM software. inRiver’s PIM software also fits well into Lindex’s IT landscape.

“After an in-depth study of available systems, inRiver turned out to be the natural choice for Lindex. inRiver is a solution adapted to the fashion retail industry, easily integrated with our present IT-platform as well as adding new value to the product information flow – saving us both time and money in our expansion. The purchase of a PIM system is a strategic part of our expansion – a “must have” to successfully handle our product ranges in all markets and all channels in an effective way, in order to give our customers a world-class fashion experience,” says Jonas Björkman, Director of IT, Lindex.

“We are pleased to see that Lindex has not only selected inRiver for their product information, but realized that inRiver is the strategic marketing platform they need to expand their market. We are also pleased to notice that the inRiver solution once again has proven to be well aligned with the demanding marketing processes in a Fashion retail company that works across multiple sales channels and in multiple countries,” says Niclas Mollin, CEO, inRiver.

For more information: Mattias Eriksson, Sales Executive, inRiver.
Email: | Telephone: +46 763945777

About Lindex: Lindex’s strong business concept – inspiring affordable fashion – has enabled the fashion retail company’s rapid and successful international expansion in recent years. Since starting up in Alingsås, Sweden, in 1954, Lindex has become one of the leading fashion chains in Europe with over 470 stores in Scandinavia, the Baltic States, Russia, Central Europe, Bosnia-Herzegovina and the Middle East. Lindex is a part of the Finnish bourse-listed Stockmann group