MALMÖ, August 18, 2016. Laattapiste, a leading specialist of bathroom solutions in Finland, has selected inRiver PIM (Product Information Management) for user-friendly and efficient handling of product information to provide better service to customers in all channels.
Facing the challenge of time-to-market, customers not being satisfied with the provided product information, sales staff not being able to find the correct data due to information being scattered through various sources, and the search function in the web shop not displaying good results, Laattapiste decided to take control of the situation and implement a PIM system.
“Our ERP is a rigid system that is good for finances and sales, but it contains no rich product information that is useful for our channels. Having more than 10.000 active SKUs, and wanting to use our product information for more purposes than just CMS/eCommerce, a lightweight PIM in a CMS was not an option. A proper PIM system was the only option we ever considered, and the solution had to have a good roadmap, regular updates and further developments, and come from a reliable supplier with a good partner network. I had worked with inRiver’s solution before and knew what it was capable of, so we decided inRiver was the advanced solution we were looking for. inRiver sees business the same way as we do, and has a good understanding of our challenges” says Joonas Tammisto, Digital Manager, Laattapiste.
“Since the new PIM was going to be a tool for daily use, the user-friendliness was really important. We want to handle all the product information in-house, so the PIM system had to support our team with ease of use and efficient workflows for working with our products and services – ranging from tiles to waterproofing solutions. Implementing PIM as the single source for all product information will give us a great base for developing and expanding our channels and customer service. We expect to be able to serve top quality information efficiently and in a timely manner to our customers and to increase customer satisfaction. We will measure our success at this with clear KPIs, and are looking forward to seeing the results” says Iiris Keinänen, Marketing Manager, Laattapiste
After Laattapiste has gone live with inRiver PIM in a few months, the company will immediately start expanding the use of the centralized product information to get the showrooms and the whole company to benefit from all the rich information in the PIM system. Upcoming projects include supporting POS with product material, “productifying” the services for bathroom renovations, produce brochures, setting up a Web-to-Print solution, and adding more languages.
“We are very excited to see Laattapiste create great value for themselves and their customers with rich product information. I am looking forward to seeing the results of the company’s efforts, and supporting them in their strive for excellent customer service and satisfaction in all channels. Laattapiste is making a digital transformation that will set them apart in their business” says Daniel Lambert-Krüss, Regional Sales Manager, inRiver.
Laattapiste is a family-owned leading specialist of bathroom solutions in Finland. Seeing it as their mission to save the Finnish people from miserable bathrooms, Laattapiste was founded in the 1970s when the Heikki and Ann-Marie Haru noticed that the selection of batroom tiles in Finland was very limited in both looks and quality. Today the company offers not only bathroom tiles, but complete bathroom renovation solutions from the initial planning to turnkey fulfilment. Headquartered in Vantaa, Finland, Laattapiste has over 30 stores, about 140 employees, and a revenue of EUR 30 million. www.laattapiste.fi