Krusell goes for PIM quality

Krusell, the Swedish case manufacturer, has selected inRiver PIM for their Product Information Management.

The Swedish case manufacturer Krusell International AB, today announce they have selected inRiver PIM (Product Information Management) for augmenting the quality of their product information.

Krusell has over 20 years’ experience in the mobile market and now produces over 3 million cases for export globally. This has enabled Krusell to establish itself as one of the leading brands in the mobile industry.

With over 7000 retailers in 55 countries, Krusell decided to boost their information capacity by changing their ERP system, CMS and e-commerce, and strengthen their product information by managing their product data in inRiver PIM. Having previously worked in a number of applications with their product information, both self-built and other systems, Krusell wanted to augment the quality, avoid duplicates and reduce errors in all the product-related information by collecting all product data in one place.

“We wanted to be able to provide our customers with top-quality product information in various file formats. Collecting all information in one system will benefit a much faster time-to-market for our sales channels and enable us to publish products much faster on our web and upcoming e-commerce. We selected inRiver PIM because they were the best fit. We were recommended inRiver by a provider, and found they have a proven track record with our new upcoming ERP system. Moreover they have a local office close to our headquarter, and provides a product and licensing setup that suits our company needs.” says Anders Håkansson, Controller, Krusell International AB.

“We are proud to see a leading brand like Krusell invest in organizing and augmenting their product data, with our software inRiver PIM as the system support for their single source of truth. We are looking forward to seeing Krusell take their product information to a new level and new channels, and expect to see great results from their efforts” says Lars Lindberg, Key Account Manager, inRiver.

About Krusell International AB: Krusell was founded in 1991 and consists of a small group of companies producing cases for portable electronics. With its headquarters in Mölndal, Sweden, Krusell International AB has a 140 million SEK turnover, and is a subcontractor to Sony, Nokia , Garmin, Koenigsegg and Fuji Film. Read more on