Intersport Sverige AB selects inRiver

Intersport Sverige AB, a large sports retailer, chooses inRiver PIM for managing the product information for launching their e-commerce as a new sales channel.

15 Feb 2012


Intersport Sverige AB, one of Sweden’s largest sports retailers, has selected inRiver for managing the product information for their brand new web shop. Making a complete rebuild of their website, Intersport will now integrate a web shop on the site, launching e-commerce as a new sales channel.

“We are really content that Intersport has chosen inRiver for their Product Information Management. With their large product range and 158 shops in Sweden, Intersport can truly embrace e-commerce in a comprehensive manner while easily maintaining and perfecting all the product information in inRiver” says Niclas Mollin, CEO, inRiver.

About Intersport Sverige AB
Intersport was founded in 1961 as an association of sports retailers. In 1974 the association founded a company and changed its name to Intersport Sverige AB. Being one of Sweden’s best-known brands, Intersport’s mission is to inspire more people towards an active lifestyle. The company’s vision is to make the Swedes the most active people in the world. Read more about Intersport Sweden AB on their website: www.intersport.se