inRiver Triggers Success in Micro-moments Through the Release of inRiver Product Marketing Cloud

inRiver launches inRiver Product Marketing Cloud, the first true multi-tenant Product Information Management (PIM) Software-as-a-Service (SaaS) solution on the market.

First multi-tenant PIM solution supports the creation of exceptional customer experiences across all touchpoints

Malmö, Sweden, April 6, 2017 – inRiver, the leader in cross-channel product information management and enrichment solutions, today announced the launch of inRiver Product Marketing Cloud, the first true multi-tenant Product Information Management (PIM) Software-as-a-Service (SaaS) solution on the market today. During this week’s PIMpoint Summit 2017, inRiver unveiled how B2B and B2C companies deploying inRiver Product Marketing Cloud can take advantage of the latest in PIM innovation to provide a superior customer experience across all touchpoints through engaging and consistent product stories.

Praised for its usability, inRiver Product Marketing Cloud is even faster to deploy, learn, and use than its predecessors—enabling both B2B and B2C product marketing organizations to effectively handle large product assortments. inRiver Product Marketing Cloud supports operational excellence for marketing organizations by offering a single-point of access SaaS that speeds time-to-market for all products and channels. In addition, inRiver Product Marketing Cloud provides an open architecture with extensive APIs, simplifying connectivity and integration with legacy and third-party systems.

“inRiver Product Marketing Cloud will significantly increase the success of product marketers. Users will now have access to the feedback and insights necessary to create perfect product stories, throughout the key phases of the customer journey,” stated Niclas Mollin, inRiver CEO and President.

With inRiver Product Marketing Cloud, B2B and B2C enterprises will gain actionable insights through user dashboards to better understand which content triggers customer engagement and improve customer experience and revenue generation.

“We are proud to have reached this goal of launching inRiver PIM as a SaaS solution that benefits of our customers,” Jimmy Ekbäck, Executive Vice President, Products & Services. “The release of inRiver Product Marketing Cloud is a milestone along our path to empowering product marketing teams through in-context editing and dashboards for monitoring progress and performance.”

Consistent with the cloud software tradition, native applications within inRiver Product Marketing Cloud will be available anytime and anywhere—enabling the onboarding, enriching, and merchandizing of product content. Marketers can now serve up customized and targeted product information to customers in their intent-driven micro-moments—buying moments that are critical elements of today’s commerce environment.