inRiver launches new partner community to strengthen community for customer success

inRiver’s new inRiver PRIME Partner Community is designed for strengthening and rewarding the large partner ecosystem that helps bring success to inRiver’s customers. The new Community encourages partners to develop expertise in PIM, drive customer success, and grow a new, thriving practice.

19 Sep 2016


inRiver PRIME Partner CommunityMALMÖ and CHICAGO, 19 September 2016

inRiver, a leader in product information management (PIM) and cross-channel product information solutions announced today the launch of the new inRiver PRIME Partner Community—designed for strengthening and rewarding the large partner ecosystem that helps bring success to inRiver’s customers.

The new inRiver PRIME Partner Community encourages the partner network to develop expertise in PIM, drive customer success, and grow a new, thriving practice.

Forming strategic go-to-market partnerships, inRiver’s new PRIME Partner Community consists of Solution Partners and Value-Added Partners. Solution Partners are often service providers such as System Integrators/Implementers and Digital Agencies, while the Partner designations of Platinum, Gold, and Silver indicate the level of engagement and benefits the Partner enjoys. Value-Added Partners are leading software or other technology vendors and service providers that add tremendous value to customers’ businesses.

“inRiver is one of Sigma’s oldest and strongest Partners, and inRiver’s software development and Partner Program are a success story. Sigma’s customers who have chosen inRiver consider both inRiver’s and Sigma’s delivery to be of the highest standard. Sigma received earlier this year inRiver’s Worldwide Partner of the Year award, and we are of course extremely proud of this. We thank our customers and our cooperation with inRiver for this, and look forward to our continued cooperation!” says Madeleine Engholm, Director Unified Commerce, Sigma [inRiver Worldwide Partner of the Year 2015]

The inRiver PRIME Partner Community provides Partners with a wealth of benefits and support from inRiver, enabling partner companies to become experts in PIM and collaboratively grow their businesses by helping customers understand the value that PIM brings.

“To accompany the announcement of the inRiver PRIME Partner Community, we have released a breadth of new capabilities on our website, detailed partner community guidelines, and enhanced marketing tools and materials. In addition, we are increasing the emphasis on thought leadership and delivery excellence with the objective of driving strategic solutions and rapid implementation, which have a material impact on our customers’ businesses,” comments Joe Golemba, inRiver’s Vice President of Strategic Alliances, Channel Sales and Expert Services.

The PRIME Partner Community includes a certified training curriculum to give partners a complete understanding of the features, functions, and value of inRiver’s platform, how it works with other systems, and how to set up and deliver inRiver services seamlessly to customers.

“Our Partners are a pillar in our growth, and we continue to invest in sales and marketing to drive demand for our Software. We are overwhelmed with the number of new customers that have signed up to use inRiver, but we know this is only the beginning. With this new program, we have made enhancements to our existing program that will create opportunities for partners that want to differentiate themselves. The program will also make it easier for us at inRiver to support and go to market with the partners that really invest in the partnership, from both a sales and delivery perspective. Our promise to you as a committed partner is that we will always be there for you. Let’s be successful together!” says Niclas Mollin, CEO/President at inRiver.

To strengthen the joint success and to further enhance the use of inRiver’s PIM platform, inRiver and its Partners will organize and host events that showcase the versatility and potential of using PIM in different business areas, creating even more value for customers. inRiver is also committed to providing and jointly creating materials with partners that support the understanding of the business-critical aspects of inRiver’s PIM solution.

“inRiver is one of the most partner-focused organizations with which I’ve ever had the pleasure of working. Their talented and dedicated team members support and empower us, as a solution implementer, to serve our mutual clients at the very highest level. inRiver’s outstanding new PRIME Partner Community is a perfect example of the commitment, support and trust they put into the people and organizations implementing their award-winning PIM technology.” says Trevor Olson, President & CEO, Aware Web Solutions [Rising Star of the Year, North America 2015]

The inRiver PRIME Partner Community is launching worldwide on Monday September 19, 2016.