09 Dec 2016
Malmö and Chicago, December 9, 2016 – inRiver, the visionary leader in Product Marketing and Product Experience Management applications, today announced that it has been acknowledged by analyst Forrester Research as a strong performer and rapidly growing vendor in the latest edition of the Forrester PIM Wave for Product Information Management (PIM).
inRiver is rapidly gaining traction, ranking as a top vendor in Forrester’s Product Information Management (PIM) Wave. According to Forrester, PIM applications have graduated from Product Data Management to Product Experience Management – or PXM, as inRiver has coined it in the trademarked tag line.
Forrester recognizes inRiver for the usability and intuitiveness, and for the company’s vision and roadmap. According to Forrester, inRiver’s PIM product fits hand-in-glove with the business user.
“Marketing teams select inRiver because it delivers fast ROI, and is easy to learn and use. inRiver truly stands out, simplifying PIM for B2C and B2B businesses”, said Niclas Mollin, President of inRiver.
The phenomenal growth of inRiver over the past year is reflected in the Forrester PIM Wave 2016, where inRiver gets high scores for market presence―especially in the areas of customer acquisition, revenue growth, and current customer base. In the survey, inRiver also receives accolades for the company’s visionary cloud strategy and strong and rapidly expanding community of technology and implementation partners.
Forrester points to inRiver as a strong performer that addresses the daily operational needs of the enterprise marketing team. From interviewing customers, Forrester also learned that inRiver is praised for being fast to implement, adopt, and easy to use―with customers noting that it took them less than a week to be up and running with inRiver PIM.
“We are especially pleased with the way that Forrester has recognized inRiver for our unprecedented momentum in the marketplace” said Niclas Mollin, President of inRiver. “It is great to see how our customers and partners recognize our disruptive approach along with our extensive knowledge in Product Marketing―PIM and PXM. inRiver continues to define the PIM landscape, challenging the conventional PIM model to provide great product experiences.
inRiver is the market leader for simplifying Product Information Management (PIM). We help B2C and B2B multi-channel commerce and marketing professionals tell perfect product stories across all sales channels. Our powerful PIM platform radically facilitates the creation, handling and distribution of perfect product information for a world-class customer experience in all channels, in multiple languages. More than 750 brands around the world rely on inRiver’s PIM platform for efficiently controlling the product flow for their globally recognized brands. inRiver was founded in 2007, and is today a well-recognized, award-winning, and rapidly growing company with an extensive partner network. The company is headquartered in Malmö, Sweden, with offices in Chicago, London, Amsterdam and Stockholm and sales offices in Phoenix, and Istanbul.