inRiver Announces Add-in for Microsoft Excel, Boosts PIM Productivity and Time-to-Market

inRiver launched add-in for Microsoft Excel. inRiver takes another step in making data management faster and easier, moving, editing and exporting product information seamlessly to and from inRiver by utilizing the features of Excel.

inRiver Every Product Tells a StoryChicago – October 24, 2016 – inRiver today announced it has launched an add-in for Microsoft Excel. This is yet another step in making data management faster and easier as product information can seamlessly be moved, edited, and exported back to inRiver utilizing the features of Excel.  

The industry-leading inRiver PIM platform empowers B2B and B2C product companies to create top-quality product information and a world-class user experience across all digital sales channels. The new add-in enables product marketing teams to collaborate around product storytelling data management by establishing seamless integration between inRiver and Excel.

“inRiver empowers marketers to tell strong product stories that convert customers. Our new add-in for Excel enables our users to enhance collaboration around data management. We believe that this new feature will radically improve productivity and ultimately shorten the time-to-market for our customers,” said Niclas Mollin, CEO of inRiver.

By utilizing the power and familiar UI of Excel, inRiver users can now seamlessly move product data between Excel and inRiver for making updates or exports. This connection simplifies team collaboration, empowering users to solve inRiver-generated tasks directly in Excel.

Features include:
•    Easy-to-deploy add-in for integration between inRiver and Excel.
•    Seamless data transfer based on inRiver work areas.
•    Fast updates for large data volumes using Excel.

“We are delighted to see how integration with Excel is enhancing product information management. Through this add-in, inRiver is helping their customers manage data more efficiently, directly within familiar tools,” said Rob Howard, director of Office ecosystem, Microsoft Corp.


About inRiver
inRiver’s mission is to aid marketing organizations in more effectively marketing their products. inRiver PIM helps marketing professionals co-create, maintain, distribute and measure their product content – for each type of customer experience, in any sales channel, in any language – through its easy, visual interface. Though inRiver competes with companies in the Product Information Management (PIM) sector, its more robust yet user-friendly offering evolves it beyond PIM to a powerful storytelling platform for today’s marketers. Since inRiver’s founding in 2007, more than 750 globally recognized brands have relied on inRiver to help them better market their products.

For more information:

Pernilla Brodd
Vice President Marketing
+ 46 72 710 90 70
pernilla.brodd (at)