inRiver and Syndy announced today that the two companies will partner to close the gap in the e-commerce content supply chain by enabling suppliers to distribute product information managed in inRiver’s PIM platform straight to retailer webshops via the Syndy platform.
inRiver is an award-winning market leader for simplifying Product Information Management (PIM), providing B2C and B2B companies with dynamic and powerful tools for managing information and the marketing of products by making the products sellable much faster. inRiver makes it easier and more efficient to create, maintain and distribute compelling product stories and great product information for omnichannel sales in multiple languages and multiple markets – helping companies build world-class customer experiences around their products regardless of channel.
Syndy is a global market leader in e-commerce content distribution. With its cutting-edge technology, Syndy enables suppliers to streamline their product content distribution process, while allowing retailers to source e-commerce-ready product content for their web shop. Syndy works as a technical solution to boost sales and improve shopper loyalty through locally enriched and customized product information.
The integration between inRiver and Syndy will enable suppliers to leverage Syndy’s platform to distribute product content from inRiver’s PIM to any web shop selling the supplier’s products. With Syndy becoming a partner of inRiver, suppliers will have more control over their product representation across third party web shops, as well as an established channel of communication with their retailer partners. Additionally, suppliers will be able to enforce product content changes and updates across retailers’ websites – ensuring brand unity and conversion-driven product representation in real-time.
inRiver and Syndy are always looking for synergies to create added value and the best-in-class customer experience for the end customers. “With efficient product content management and distribution becoming the key success factor in the e-commerce business, we believe that this partnership will provide huge benefits to all related parties: suppliers and retailers willing to generate more sales online and online shoppers seeking for rich and transparent product information”, says Pieter van Herpen, CEO at Syndy.
inRiver is the market leader for simplifying Product Information Management (PIM) – by putting the power in the hands of the user, inRiver enables multi-channel commerce professionals to visually manage their product information. inRiver is fast to implement and easy to use, radically facilitating the creation, maintenance, and distribution of product information to multiple sales channels in multiple languages. 220+ customers with 750 brands around the world rely on inRiver’s PIM platform for efficiently controlling the product flow for their globally recognized brands.
inRiver was founded in 2007, and is today a well-recognized, rewarded, and rapidly growing company with an extensive partner network. The company is headquartered in Malmö, Sweden, with offices in Chicago, Amsterdam and Stockholm.
Syndy is the next-generation product content distribution platform for modern suppliers. The founders of the company all have extensive experience in FMCG, e-commerce and SAAS solution development. With 1000+ suppliers and 160 000+ products on its platform, Syndy aims to empower digital managers and local sales teams to distribute optimised and locally enriched product content to a unlimited number of web shops in real-time.
The company was founded in 2011, and is backed by multiple private investors as well as the Dutch VC fund Walvis Participaties. See more on syndy.com