inRiver and Ntara Team Up to Transform the Digital Ecosystem for B2B Enterprises

inRiver and Ntara join forces, providing digital and product information solutions that are transformative to deliver a complete digital ecosystem.

NtaraPartnership Will Provide Best-of-breed Technology Stack

Chicago, October 26, 2016 – inRiver, the leader in product information management and cross-channel product information, and Ntara, a digital marketing and consulting agency, are joining forces to provide transformative digital and product information solutions.

This partnership strengthens Ntara’s capabilities in responding to their customers’ needs for a complete digital ecosystem. inRiver, with its stellar track record and reputation in the industry as a flexible and feature-rich PIM, enhances these capabilities.

Together, Ntara and inRiver will help branded manufacturers and distributors move beyond storing product information in disparate spreadsheets and databases to a highly functioning business solution that maximizes access to multiple channels and revenue.

“Our customers can benefit from Ntara’s experience in consulting, design, and integration, while bringing inRiver’s best-of-breed PIM into their technology stack and business workflow,” stated Joe Golemba, inRiver’s Vice President Channels and Alliances.

“The primary goal for Ntara is to continually bring the most complete solutions to our customers. Ntara staff continue to align with industry-leading platforms to provide the best digital solutions. The inRiver PIM solution is flexible, scalable, and built with .NET code which fits nicely into our other technology offerings. We are genuinely excited to add inRiver to our list of partners and alliances,” remarked Jeff Morris, CEO, Ntara.

Through this partnership, customers can take advantage of Ntara’s strategic approach to evaluating their business challenges, marketing expertise and ability to implement best-of-breed solutions, such as inRiver PIM.



About Ntara:
Ntara, a digital marketing agency located in Johnson City, Tennessee, harnesses the creative tension between its world-class designers, developers and strategists to lead clients to better experiences, bigger ideas, stronger teams and real world solutions to business problems. With expertise in web and app development, user experience strategies, integrated marketing consulting, technical integrations and e-commerce solutions, Ntara has been helping companies build transformative digital solutions for more than 17 years. To learn more, visit