inRiver and Kraftvaerk cooperate for added customer value

inRiver and digital business developer Kraftvaerk cooperate for providing customers with added value through PIM, content management systems and e-commerce.

KraftvaerkHelsinki, June 21, 2017

inRiver, the leader in cross-channel product information management (PIM) and enrichment solutions, and digital business developer Kraftvaerk, have signed a cooperation agreement for providing their customers with added value through PIM, content management systems and e-commerce.

“We value Kraftvaerk’s expertise very highly, and we are excited about future projects together. At present, we are planning a joint event for the end of the year, so this cooperation could not have started better,” says Patric Lindström, Sales Executive, inRiver Finland.

inRiver is the market leader for simplifying Product Information Management (PIM), helping B2C and B2B multi-channel commerce and marketing professionals tell perfect product stories. inRiver’s powerful inRiver Product Marketing Cloud radically facilitates the creation, handling, and distribution of perfect product information, for a world-class customer experience across all touchpoints in multiple languages. More than 900 brands around the world rely on inRiver’s Product Marketing Cloud for efficiently controlling the product (information) flow for their globally recognized brands.

“Collaboration with inRiver broadens the large offering of Kraftvaerk. inRiver’s product information management solution is already well known to us, but with closer cooperation we can strengthen our know-how. I can see that the need for PIM solutions is growing very rapidly in Finland, therefore cooperation with the industry leader is particularly interesting to us,” says Jari Jaatinen, Sales Manager at Kraftvaerk.

Kraftvaerk was established in January 2004 in Vesterbro Torv, Copenhagen, Denmark. From the very beginning, Kraftvaerk’s goal has been to find and gather the experts in the field under one roof. The company focuses primarily on the development of digital business. Within this, Kraftvaerk offers services such as consulting, conceptualization and the implementation of various high-quality web and IT solutions.


For more information, contact

inRiver Finland
Patric Lindström
+358 50 350 0099


Jari Jaatinen
+358 45 847 5050