Cloud-based product information platform to boost B2B and B2C productivity, drive innovation and accelerate growth
CHICAGO, August 23, 2016 – inRiver, a leader in product information management and cross-channel product information solutions, and Indix, the world’s first product information marketplace providing analytics and insights for brands, retailers and developers, today announced a new strategic partnership to deliver information on more than one billion products to enhance brand and customer experiences and accelerate sales growth.
The alliance between inRiver’s top-of-the-line PIM solutions and the Indix product information platform, which includes price, promotion, availability and seller information, will provide value to customers focused on product enrichment, product search and verification as well as competitive pricing intelligence. B2B and B2C clients will efficiently and effectively produce captivating stories for each product to increase overall branded experience.
“With access to the Indix product information on more than one billion products, we will continue to lead the way telling compelling product stories to guarantee an overall successful customer experience,” stated Joe Golemba, inRiver’s Vice President of Strategic Alliances, Channel Sales and Expert Services. “We are extremely excited about this partnership and look forward to the increased results we will deliver our clients.”
“Telling a complete product story with structured and quality product data is critically important to providing an exceptional customer experience and ultimately increasing company revenue,” said Indix CEO and Founder Sanjay Parthasarathy. “Our partnership with inRiver provides access to the world’s largest source of product information and helps inRiver customers deliver the right product to the right person at the right time.”
As the vast array of product information from Indix continues to grow, the company will feed into inRiver’s state-of-the-art PIM system, establishing speed to smart revenue across all e-commerce sales channels.
Indix is building the world’s first Product Information Marketplace. Through a combination of the web and partners, Indix collects offers data such as price, availability, and seller information in addition to catalog data like code-based identifiers and attributes to create the world’s single largest source of structured product information. Indix uses machine learning to cleanse, structure, and refine the data, and then makes it available through a Data-as-a-Service subscription. By connecting to the Indix Product API and Product Feeds, businesses and developers harness the power of product information to make better decisions, drive innovation, and create new models of commerce.
Learn more at http://www.indix.com/