inRiver and Freestyle Solutions Partner to Enable Omnichannel Data Management

inRiver and Freestyle Solutions, an omnichannel order and inventory management solutions partner to provide a commercially available bundled solution, offering inRiver’s PIM solution integrated with with Freestyle Solutions’ order management system.

Freestyle Solutions logotypeEnterprises can now access, view, and act upon product, order, and inventory data across sales channels.

Chicago, IL and Parsippany NJ, December 7, 2016 – inRiver, the leader in product information management and cross-channel product information, and Freestyle Solutions, an innovator in omnichannel order and inventory management solutions for high-growth retailers and brands, have created an alliance to provide a new, commercially available bundled solution that unites their two best-of-breed applications. This combined offering will integrate inRiver’s PIM solution with Freestyle Solutions’ leading order management system.

By deploying the integrated inRiver and Freestyle solution, customers can take advantage of a central repository of product information that offers visibility into all sales channels and provides for higher average order values and cross-sell and upsell opportunities. Through this value-added joint solution, enterprise B2B and B2C companies can tell rich product stories by extending highly attributed content into both online and offline channels. With a fully integrated Freestyle O.M.S. order management solution, the rich product information housed by inRiver can be accessed in the store and call center for driving revenue and providing a better customer experience.

“Customers who deploy this integrated solution will not only be able to tell rich product stories and offer superior complementary product offers, but also be able to synchronize this with merchandise order and fulfillment to the successful and satisfying completion of the buyer’s journey,” explained Joe Golemba, inRiver’s Vice President of Channel and Alliances.

“Great product and marketing content is what is driving commerce,” commented Scott Todaro, Chief Marketing Officer and EVP, Sales at Freestyle Solutions. “With the combination of inRiver and Freestyle, we generate the ability for enterprises to create optimized, comprehensive, and highly relevant customer experiences in all channels. This solution will enable the extension of the physical store and contact center to empower sales associates to drive revenue growth.”


About Freestyle Solutions

Freestyle Solutions provides omnichannel order and inventory management solutions for high-growth retailers and brands, at a low cost of ownership. With Freestyle, retailers can obtain a unified view of supply and demand across all sales channels to optimize inventory and fulfill customer orders more efficiently. Available in both cloud and on-premises delivery models, Freestyle software is highly scalable, configurable, and can be easily integrated with frontend, backend, and other third-party systems through RESTful APIs. Freestyle is a trusted and proven technology provider, with more than 2,000 customers and 30 years of expertise developing order management software. For more information, visit and follow us on Twitter @freestyleOMS.