inRiver Adds to Executive Team with Katja Dömer, CMO and Göran Hanshammar, CTO

Organizational Growth, Innovation, and Product Focus Continue

Malmö, Sweden — (September 3, 2020) — inRiver, a leading product information management (PIM) solution that helps businesses sell more products, today announced that Katja Dömer and Göran Hanshammar have joined the inRiver team as chief marketing officer and chief technology officer, respectively. Dömer and Hanshammar are key hires to the executive team supporting organizational growth, innovation, and continued product focus to meet customer needs.

“Adding Dömer and Hanshammar builds out an experienced leadership team at inRiver,” said Thomas Zanzinger, CEO, inRiver. “The PIM space is growing rapidly as more organizations scale into new markets and channels. This strategic team will help us achieve new goals for 2021 and beyond.”

Katja Dömer has more than 15 years of experience in the tech industry. She ran her own consulting firm helping high-growth organizations scale and drive demand and held marketing leadership roles in global companies including SuccessFactors/SAP and Qlik. As CMO, Dömer will lead the global marketing team to build the brand and generate customer demand.

“The opportunity to develop a global brand in this fast-paced market is exciting,” said Dömer. “inRiver has an exceptionally strong customer base and I look forward to build on that globally.”

Göran Hanshammar has over 20 years of experience in planning complex and business-critical solutions for technology organizations. Prior to inRiver, Hanshammer was lead enterprise architect for TietoEVRY and CTO for Illox. As CTO, Hanshammar will lead the development teams to drive the product roadmap, strategy, and innovation.

“I’m excited to join the dynamic inRiver team as they continue to lead the PIM market and build momentum,” Hanshammer stated. “I look forward to creating solutions that drive success for customers and pave the way for innovations in commerce.”

To learn more about the inRiver and PIM, join us for PIMpoint Digital, the world’s largest PIM-focused users conference. Register here.

###