Swedish Product Marketing Software Leader inRiver welcomes American marketing technology entrepreneur Jim MacIntyre as its chairman.
CHICAGO, March 30, 2016
inRiver AB, a leading provider of product marketing software, today announced that Jim MacIntyre, CEO of Product Lab, has been appointed the Chairman of its Board of Directors.
“At first, I was excited when I realized how many of the enterprise marketing organizations I know need inRiver’s innovative product marketing software,” said MacIntyre. “As I learned more it became clear that with inRiver, most marketers would improve the experience that customers have with their product content and improve their products’ financial performance across their distribution channels and customer touch points.”
MacIntyre is a serial entrepreneur with over a 20-year track record of technology innovation. He is the Chairman and CEO of Product Lab, a private incubator of technology companies. He also serves as a board member of other dynamic, high-growth technology companies, including: Tealium, Optoro, and Logi Analytics.
MacIntyre was founder and CEO of pioneering, real-time visual analytics firm Visual Sciences (NASDAQ:VSCN), which was acquired by Omniture (NASDAQ:OMTR) for $394MM USD in late 2007. Later he served as Chief of Ecommerce Technology for GSI Commerce (NASDAQ:GSIC), which was bought by eBay (NASDAQ:EBAY) in 2011 for $2.4BN USD.
“Jim has been an innovator and operator in marketing-related and ecommerce technology for many years, and we are pleased to welcome him to our board,” said inRiver CEO Niclas Mollin. “His knowledge and experience in building and scaling North American and global marketing technology companies is a substantial asset to inRiver as we enter a phase of rapid expansion in North America.”
MacIntyre’s experience growing and guiding emerging technology companies will help inRiver to scale its software business, inRiver 6, which aids marketing organizations in co-creating, managing, distributing and measuring their product marketing content.
“inRiver 6 provides companies with the capability they need to effectively market their products globally,” stated MacIntyre. “I’m pleased to help bring inRiver’s offerings to more North American marketers.”
inRiver’s mission is to aid marketing organizations in more effectively marketing their products. inRiver 6 helps marketing professionals co-create, maintain, distribute and measure their product content – for each type of customer experience, in any sales channel, in any language – through its easy, visual interface. Though inRiver competes with companies in the Product Information Management (PIM) sector, its more robust yet user-friendly offering evolves it beyond PIM to a powerful storytelling platform for today’s marketers. Since inRiver’s founding in 2007, more than 750 globally recognized brands have relied on inRiver to help them better market their products. www.inriver.com