Haglöfs selects inRiver

Haglöfs, the outdoor clothing and equipment supplier, runs inRiver PIM for the outstanding management of their product information for their outstanding outdoor equipment.


Haglöfs, a Nordic supplier of outdoor clothing and equipment, has selected inRiver for the management of their product information. With their tagline “Outstanding Outdoor Equipment”, Haglöfs will use inRiver to gain outstanding control over their product offering.

Haglöfs has a wide range of products, ranging from clothing and accessories to shoes, backpacks and sleeping bags. Wishing to gain a perfect overview of all their products, Haglöfs will connect their inRiver PIM to their PLM and enterprise systems to keep the entire product lifecycle process in check. They will also use inRiver Print to create workbooks and inRiver PCM to feed their website with product information.
“We are thrilled that Haglöfs will rely on inRiver to manage their product marketing. With their interesting product range and the quality of their equipment we are pleased that Haglöfs has chosen to enrich their products with information they create and maintain with our software. Not only do they have outstanding equipment, they will soon have outstanding product information management” says Niclas Mollin, CEO, inRiver.
About Haglöfs
Haglöfs is one of the oldest outdoor equipment suppliers, boasting 96 years in the business. The company manufactures quality outdoor equipment that has been thoroughly tested by sportswomen and sportsmen. Haglöfs Holding AB is present in Scandinavia, Europe and Japan. The company is a fully-owned subsidiary of Asics Corporation. Learn more about Haglöfs: www.haglofs.com