GANT selects inRiver for faster time-to-market

GANT, the global lifestyle brand, runs inRiver for their product marketing. Selling contemporary high-quality casual wear and accessories, GANT has improved their time-to-market and their website and e-commerce with inRiver PIM.


GANT, the global lifestyle brand, has selected inRiver for powering their product marketing. With their contemporary high-quality casual wear and accessories and a large product range, GANT will now improve their time-to-market and feed their website and e-commerce with perfect product information through inRiver.

Striving for efficiency and excellence in their products, GANT has evolved over the years from an authentic American East Coast heritage, dating back to its inception in New Haven, CT, USA in 1949, to a European-influenced global brand that has clothes for men, women and children in their collection, in addition to watches, footwear, eyewear, fragrance, underwear and home furnishings.

“We are really proud that a global brand like GANT has chosen us for supporting their product marketing. We are looking forward to seeing their brand develop and their website have an automated feed of perfect product information” says Niclas Mollin, CEO, inRiver.

About GANT
GANT is a lifestyle brand that has global presence in over 60 countries with over 700 stores and 4.000 selected retailers. With their American heritage and European influence, the company markets high-quality casual wear and accessories. In 2011 brand sales amounted to MSEK 8.200.