GANT, the global lifestyle brand, selected inRiver in 2012 for powering their product information management (PIM). GANT’s challenge then was a global expansion that required a better and more easily managed overview of their products and business across sales outlets, paired with a visually attractive look for their website and e-commerce that better reflected their brand and style.
Today, with inRiver as the engine for product information, better back-end integration and increased performance and redesign of their Magento e-commerce solution, GANT has reached new peaks in their e-commerce. Within three months of the launch of the new combined PIM and e-commerce solution, GANT’s online sales tripled. The company saw a 340% order increase, with improved conversion rate of 290%, and driving 13% extra traffic.
Some of the new features on their redesigned site include full screen experience, customized checkout and localized payment and shipping methods. Their backend can now manage integration with multiple warehouse and ERP systems, and sync with inRiver for all product-related information.
GANT continues their success story by driving sales in multiple markets, in both North America and Europe. They are continuing their expansion to new markets in more than fifteen additional countries.
GANT is a lifestyle brand that has global presence in over 60 countries with over 700 stores and 4.000 selected retailers. With their American heritage and European influence, the company markets high-quality casual wear and accessories. In 2011 brand sales amounted to MSEK 8.200. www.gant.com