Ejendals selects inRiver as product marketing platform

Ejendals, one of Sweden’s largest suppliers of shoes, gloves and skincare products for skilled workers, chooses inRiver PIM for efficiently managing their catalogs, e-catalogs and printed matter.


Ejendals, one of Sweden’s largest suppliers of shoes, gloves and skincare products for skilled workers, will implement the latest version of inRiver. The solution will give Ejendals sharper tools for managing their product marketing through catalogs and printed matter, as well as browsing the catalog on the web.
Ejendals is a company with over 60 years of tradition and quality. They have an extensive product range that demands perfect product information, giving their customers best possible service and advice while guiding them to the right products for their exact needs. Ejendals is also expanding into new markets, with the need to manage their products for several markets, in several languages.

“We have high expectations on working with the next generation of Product Information Management (PIM) from inRiver. We did an extensive research into available PIM software, and were genuinely impressed with the latest inRiver” says Tony Sylsjö, Marketing Manager at Ejendals.
With their products at the cutting edge of technology, Ejendals is internationally recognised for their top quality and excellence. “We are really proud that a quality-driven company like Ejendals implements the latest version of inRiver. We are looking forward to a long-term cooperation, and seeing Ejendals’ product marketing in several markets and languages. The solution will be implemented by our partner Brightstep, and will go live by the end of 2012” says Niclas Mollin, CEO at inRiver.
About Ejendals
Ejendals develops protective products that make work safer. With the largest selection of protective shoes and gloves in Sweden, Ejendals is one of the largest suppliers of protective hand wear and footwear in the country. The company develops new products in close collaboration with its users and leading producers. Read more about Ejendals: www.ejendals.com