Draka Kabel Sverige selects inRiver PIM

Draka Kabel Sverige chooses inRiver PIM Product Information Management for creating quality information and great customer service for the company’s quality cables.

DrakaDraka Kabel Sverige, a part of the large global cable manufacturer Prysmian Group, selects inRiver PIM (Product Information Management) for handing product information for the company’s extensive range of cables. Manufacturing cables ranging from standard installation cables to advanced and customized cable solutions for the industrial, energy and telecommunications sectors and selling B2B directly to customers and wholesalers, Draka Kabel wanted to augment the quality of the product information for its quality cables.

Having worked with product information spread out over various sources, servers and systems, Draka Kabel concluded that people were spending too much time on searching for information instead of communicating it to customers. Valuing quality, the company decided it was the right time to organize all the product information in a single source that can be trusted to contain the latest, up-to-date, and most complete product information. The company also wanted a complete overview of the entire product range for all markets, and an easier way to produce customized product sheets for customers.

After listening to people, customers, the advertising agency United, and various recommendations, Draka Kabel Sverige decided to implement inRiver PIM for reaching the desired information quality, consolidating all information in one place while handling information logistics efficiently.

”We selected inRiver PIM because of their good reputation and the good impression we got when we met them. inRiver PIM are professionals with a long-term view for their PIM solution, which suited us. We expect to soon be able to produce quality product information with better information logistics, feeding our websites with the information from inRiver PIM, and serve our customer even better and faster with correct and up-to-date product information” says Karl-Johan Mannerback, Product Manager Power Cables and Medium Voltage Accessories, Draka Kabel Sverige.

“We are very proud to provide a local yet global manufacturer like Draka Kabel Sverige with the tools for efficient information handling in a single source. Quality of information being more important than ever, we are looking forward to seeing Draka Kabel Sverige produce perfect product information and seeing the company take the efficient information logistics of PIM further in the future. Draka Kabel has just started the implementation, working closely with our partner iStone” says Daniel Lambert-Krüss, Regional Sales Director, inRiver.


About Draka Kabel Sverige
For Draka Kabel Sverige, only the best is good enough. The company manufactures customized cables that withstand everything from cold winters to pouring rain and blazing sun since 1883. As a part of the multinational Prysmian Group, Draka Kabel Sverige has both local and global presence while continuing to produce high quality cables in Nässjö, Sweden. To see more on Draka Kabel Sverige, go to www.draka.se