Cycleurope selects inRiver

Cycleurope, a leading bicycle company with brands like Bianchi, Crescent and Gitane, chooses inRiver PIM for supporting their product marketing in several channels.

01 Feb 2012


Cycleurope, one of Europe’s leading bicycle companies with well-known brands like Bianchi, Crescent and Gitane, has selected inRiver for supporting their marketing needs. With several brand websites, product and price leaflets, product catalogs and e-commerce, Cycleurope’s goal is to organize and manage their multilingual and multi-channel product information in an easy and efficient manner by using inRiver.

“We are delighted that Cycleurope chose inRiver. With Cycleurope’s brands, five production sites and distribution in multiple countries and several languages, we are pleased to provide them with a comprehensive tool for their product information management” says Niclas Mollin, CEO, inRiver.

About Cycleurope
Cycleurope manufactures high quality test, exercise, transport and special bikes for all needs. Owner of well-known brands Bianchi Crescent, Gitane, DBS, Everton, Kildemoes, Micmo, Monark, Puch and Spectra, Cycleurope is a global actor with sales in more than 50 countries around the world. The company is a fully owned part of the Grimaldi Industri group and has its headquarters in Sweden. See more about Cycleurope: www.cycleurope.com