Ctac partners with inRiver

Total Solution Provider Ctac partners with the modern Product Information Management (PIM) platform inRiver to further expand its omni-channel portfolio.

27 Jan 2016


 Malmö, January 27, 2016

Total Solution Provider Ctac partners with the modern Product Information Management (PIM) platform inRiver to further expand its omni-channel portfolio. This way Ctac can help retailers streamline their complete (online) purchase process even more. The most important advantages inRiver PIM has to offer is its user-friendliness, a short implementation time and the easy integration with other systems.

Ctac chooses to partner with inRiver PIM for managing the growing number of digital resell channels, and an increasing demand from Ctac’s customers to supply the best product information. With the inRiver PIM system, retailers can manage their product information intuitively and efficiently, and share relevant information easily through various channels. This way, Ctac’s customers create a first class online shopping experience and real-time information on any resell channel.
Edward Haarmans, Country Director at inRiver Benelux: “We are excited to work with a company like Ctac. As a full-service provider in retail, wholesale and manufacturing, Ctac is an interesting partner for us. Thanks to years of experience and rich technical and industry knowledge, Ctac is very strong in integrating inRiver with ERP, E-Commerce and Mobility & Point of Sale products.”

Henny Hilgerdernaar, CEO of Ctac: “Nowadays customers are constantly and anywhere on the look-out for information, something that is made possible by the rise in the number of digital resell channels and the use of mobile devices. This consumer behaviour asks for a rich, comprehensive and quick time-to-market, and above all consistent product information for helping customers make the right purchase decision. Efficient and flexible product information management is crucial here, and with inRiver’s PIM solution we support our clients in an optimal way. This also fits our strategic decision to further expand our e-commerce activities, as we announced earlier.”

About inRiver
inRiver is the market leader for simplifying Product Information Management (PIM). We help B2C and B2B multi-channel commerce and marketing professionals tell perfect product stories across all sales channels. Our powerful inRiver PIM platform radically facilitates the creation, handling and distribution of perfect product information for a world-class customer experience in all channels, in multiple languages. 220+ customers and 750 brands around the world rely on inRiver’s PIM platform for efficiently controlling the product flow for their globally recognized brands.
inRiver was founded in 2007, and is today a well-recognized, award-winning, and rapidly growing company with an extensive partner network. The company is headquartered in Malmö, Sweden, with offices in Chicago, Amsterdam and Stockholm, and sales offices in Phoenix, Taipei and Istanbul.

About Ctac
As an innovative Total Solution Provider, Ctac helps customers realize their ambitions. We do so by developing and implementing industry-focused solutions that fully address customer’s needs and business processes in various markets. With a passion for technology and a sharp eye for business processes, we work at the crossroads of business and ICT on a daily basis. Our industry-focused solutions for among others retail, wholesale, manufacturing, real estate and professional services are being developed in close cooperation with our customers. We complement our industry-specific composed solutions with a comprehensive range of services, varying from business consultancy to cloud services and software development, mobility and in-memory computing. For this, we always take a professional approach, with an innovative angle and a focus on transparent personal contact.

Ctac is listed at Euronext Amsterdam (ticker: CTAC). As per end of September 2015, Ctac employs a staff of 471. The head office is located in ’s-Hertogenbosch, the Netherlands. Ctac is also active in Belgium and France. For more information: www.ctac.nl

For more information:
inRiver
Burgemeester Haspelslaan 59
NL-1181 NB Amstelveen

Edward Haarmans
Country Director Belenux
T. +31 6 24 75 86 85
E. edward.haarmans@inriver.com