Cramo selects inRiver PIM for an excellent product experience

Cramo, a large equipment rental service with operations in 15 countries, selects inRiver PIM Product Information Management for an excellent product experience.

Cramo logotypeCramo is one of the largest equipment rental service companies in Europe, with operations in 15 countries. In addition to a strong market position and brand, Cramo’s key strength is the extensive rental concept combined with a flexible business model and great operational efficiency. As one of the industry-leading service providers, Cramo has to manage a very large range of different equipment information, in multiple languages. With inRiver PIM, Cramo can be both efficient, flexible, and work strategically with full focus on the product information, in all channels and languages.

“We like the way inRiver PIM is working with multiple languages. It makes it very easy for our global team to work together in different countries and at the same time give our customers an excellent product experience” –
says Mikael Sterner, CIO and Head of Group IT, Cramo Services.


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