BRIO selects inRiver for information quality

BRIO, the Swedish toy manufacturer, chooses inRiver PIM (Product Information Management) for managing their prodict information efficiently and save time while keeping consistent information quality in all channels.

BRIO selects inRiver PIMBRIO, the Swedish toy manufacturer, has selected inRiver PIM (Product Information Management) for efficient and time-saving management of their product information and keeping a consistent quality in all their channels.

Creating quality toys and selling their products through their large reseller network, BRIO decided that with the launch of the new website, they also wanted an efficient support for managing and maintaining their product information. Wanting to collect all their product texts and images in one place and keep consistency in all their channels, BRIO looked for a user-friendly system that would enable them to manage their product data in one place and grow it over time, as well as deliver quality product information to their resellers.

We selected inRiver PIM because they have a capable software that has an intuitive and user-friendly interface that is easy to work in. inRiver PIM also has a clear plan for future developments, which means we can rest assured that there will be upgrades that keeps us abreast with developments in the software arena. They also have a ready-built connector to our CMS of choice, and make the import and export of data simple. The fact that we also have a geographical proximity to both inRiver and our solution provider supporting us with both inRiver PIM and our CMS also played a significant role in our decision. We went live with inRiver PIM in July, and are now working with it as the center in our IT landscape, feeding our website with product information from inRiver. We will soon be able to provide our resellers with text and images in a simpler way, and extend the use of our product information to more channels in the future” says Francisca Kertzscher, Marketing Manager, BRIO AB.

“We are proud to provide BRIO with a time-saving tool that ensures quality and consistency of their product information in all channels. It is especially pleasing to see that BRIO uses inRiver PIM as the central hub for all their product-related information, working in one place to organize all the information about their products. We are looking forward to seeing BRIO extend the use of PIM and roll it out in the entire organization soon” says Lars Lindberg, Key Account Manager, inRiver.

About BRIO AB: BRIO AB was founded in 1884 in Osby, Sweden and is today a global company with subsidiaries in Germany, France and Japan and distributors around the world. BRIO´s product portfolio consists of numerous toys, and a number of licensed products. BRIO’s head office is located in Malmö, and the company employs around 70 people and is represented in about 20 countries. BRIO has been a Purveyor to the Royal Court of Sweden since the 1940s. Today, BRIO is owned by Proventus. Read more about BRIO: