Atria Scandinavia selects inRiver

Atria Scandinavia, with Lithells and other well-known brands, selects inRiver PIM for organizing, structuring and improving control over the company’s product information management.

18 Jan 2012


 
Atria Scandinavia, owner of well-known brands like Lithells, has chosen inRiver to organize and structure their product information management (PIM) in a new and efficient way. Atria Scandinavia will now manage all their product information in one place, making cooperation within the organization easier while improving control over their internal and external communication. By introducing the new PIM solution, Atria Scandinavia aims to provide quality information services to all customers.

“We are very pleased that Atria Scandinavia has chosen inRiver for managing their external and internal information. Atria is a market leader in their niche of food & beverage, and we will provide them with a nimble solution that can be calibrated to Atria’s current and future needs. Our implementation partner, Cypoint, will be installing the PIM solution” says Niclas Mollin, CEO at inRiver.

About Atria Scandinavia
Atria Scandinavia is one of the market leaders in deli, sausages and cold cuts. The company holds a number of well-known brands like Lithells, Arboga Pastej, Lönneberga, Ridderheims, Pastejköket, Sibylla, Charkdelikatesser and Onsala. With their motto “Good Food – Better Mood”, Atria aims to create Scandinavia’s most interesting food company. Learn more about Atria Scandinavia: www.atria.se