Adnovate specializes in inRiver PIM

Adnovate is now an inRiver PIM solution partner in the Benelux region.

inRiver Product Information Management AdnovateAs of today, Adnovate is an official solution partner of inRiver. This means Adnovate will implement the technology of inRiver to provide customers with the “new generation” Product Information Management (PIM) platform, allowing them to sell more products in a shorter period of time.

The number of sales and communication channels is increasing, as well as the customers’ need for high quality product information. As a result, the demand for – and the importance of – a PIM solution is on the rise.

Paul Broersen, Adnovate’s CEO, says; “We help our customers achieve better results in the area of marketing content management by offering them a more efficient approach. It is based on the implementation of our marketing software and the use of our services. inRiver’s technology is a fine addition to the field of Product Information Management, a market that has been a center of our attention for a while now. “
Edward Haarmans, Country Manager Benelux inRiver, about the cooperation with Adnovate; “We are pleased to add Adnovate to the network of our Solution Partners. Adnovate has over 15 years of experience in the area of Product Information Management solutions and has proven to be a reliable provider for great brands and retailers. In combination with its own marketing content technology Adnovate is the perfect partner for our future customers. The fact that Adnovate has decided to embrace the inRiver PIM platform gives us the confirmation that our technology is at the forefront in the market and we will continue to help many great brands & retailers efficiently and effectively deal with product information in the upcoming years.”

About Adnovate
Adnovate improves marketing operations. Through a combination of expertise and marketing software solutions we help create stronger brands and more sales. See more on