Retailers with large assortments face a challenge: do you sell on range or do you sell on product story?
Historically, selling on range has been the default. When you’re dealing with complex product information across all your SKUs, it’s hard to find the time and resources to manage the product story.
But make simple changes to your technology and processes, and it’s easy to solve this conundrum.
These 4 tips will help you streamline product information management, engage your customers and gain a competitive advantage across channels.