Polishing Up Your Products – Why PIM Really Matters
In the age of the customer, marketers seek to provide differentiated online experiences. Key to this objective is to tell engaging stories about the products being sold; however most online retailers and branded manufacturers lack effective tools to streamline the product content creation process that marketers and merchandisers need to efficiently create high quality, consistent product content.
Marketers need to know what matters to the customer when it comes to product information online. When competing with eBay and Amazon, they need to up their content game. High quality product information across all sales and marketing channels has undoubtedly an effect on the conversion rates.
In this webinar we will explore:
• Why product governance is critical in the age of
growing online product assortments
• The core needs that retailers and branded
manufacturers have when investing in PIM
• Common pitfalls to avoid and best practices to
follow when embarking on a PIM project