inRiver is the heart of the online presence at SAIL

When Canadian retailer SAIL wanted to take their in-store assortment online, they turned to inRiver. In only six months they managed to go from a store-only venture to an online player, offering major parts of their extensive assortment through a web shop. Today, SAIL has an agile PIM process, experiencing a faster time-to-market that positions the company for the future. For the product marketing team, inRiver has become the heart of their online presence.