Furniture shopping, like many other endeavours, is a very visual and data-rich experience. Potential customers want to be able to touch the fabric of the chair, feel the brightness of the lamp, and see the hue of the curtain prior to purchase. They want to be able to visualize each item in their homes to be sure it works within the space and with other special, favorite pieces.
However, an increasing number of retailers are selling home and office furnishings online. To bridge this online/offline divide, product information and enriched content is becoming increasingly important.
Download this white paper, co-authored by inRiver and Perficient, to glean insight into how you can address this multi-channel challenge in the home furnishings market.