As online shopping, has continued to increase in both frequency and dollars year over year, it has become more apparent that shoppers want to make informed purchases. According to Google, the value of physical goods ordered via digital channels is expected to grow another 15% in 2017. An ongoing challenge for manufacturers is how to get the right information about products into their customers’ hands at the right moment. By combining forces with Google, inRiver can help manufacturers in influence the accuracy, completeness, and consistency of the product information that they are syndicating to Google Shopping.
This paper introduces the inRiver Connector for Google Manufacturer Center and how it enables fast and easy content syndication to one of the most important shopping channels.